Mid-size companies to Fortune 1000 corporations are successfully utilizing the talents of Rodney Sampson and the Intellect Media Group to reach the faith and family market.
Case Study #1: The Home Depot
Rodney Sampson and the Intellect Media Group understand how to make life connections between corporate America and the faith and family market. In 2005, the Intellect Media Group team created a strategy for Home Depot to increase brand awareness among thousands of leaders and hundreds of thousands of consumers.
The Intellect Media Group created a sponsorship activation strategy for Home Depot, developing a relationship between Home Depot and Injoy, an organization that seeks to build leadership skills among business leaders and clergy throughout the United States. As a result, Home Depot’s Vice President of Diversity and Inclusion Gloria Johnson Goins became a speaker at the Maximum Impact Simulcast, a daylong event that reached thousands of churches across North America and an audience comprised of those at the crossroads of business and the faith and family market.
In her presentation, Ms. Johnson Goins communicated the core values of Home Depot and presented the company’s premise that an organization cannot have true leadership without incorporating diversity at every level. Home Depot gained significant branding awareness as a result of this collaboration.
Case Study #2: Disney and Walden Media
The Chronicles of Narnia
All too often, when a company attempts to use an existing marketing campaign to reach the faith and family market, the strategy fails. That is why Disney, Walden Media, and Motive Entertainment invited Rodney Sampson and the Intellect Media Group to become part of the creative process in marketing “The Chronicles of Narnia: The Lion, The Witch and The Wardrobe” to the Black faith and family market.
The Intellect Media Group worked closely with Buena Vista Pictures by participating in a leadership resource DVD that highlighted the spiritual elements of “The Chronicles of Narnia” appealing to the Black faith and family market, which was subsequently shipped to 300,000 churches around the United States.
Rodney Sampson and the Intellect Media Group also activated a grassroots marketing campaign to achieve synergy with Disney’s marketing efforts. The Intellect Media Group team took the spiritual messages of “The Chronicles of Narnia” to faith and family festivals throughout the country, where they set up booths, offered free giveaways, and had live agents talk to attendees. In addition, they negotiated sponsorships for various events and worked to create word-of-mouth among the faith and family market.
Case Study #3: Mel Gibson's ICON Productions
The Passion of The Christ
Executed the highly-acclaimed grass roots marketing campaign, including screenings, promotional materials, events, publicity, group sales, pre-sales, and an extensive Internet campaign for the African American marketplace designed and managed by Paul Lauer, CEO of Motive Marketing. Created World Christian Times special advertising edition for distribution throughout churches and faith based events in target markets.
