Intellect Media Group

Connecting with the Trillion Dollar Universe

Seventy-seven percent of Americans identify themselves as Christians. In addition, 77 percent of Christian publication readers purchased a product or service through mail order.

The purchasing power of African Americans grew from $318 billion in 1990 to $761 billion in 2005, and is expected to reach $1 trillion by 2010. Just over half of African Americans regularly attend church.

The faith and family community is second only to those seeking health information in terms of utilizing the Internet for information and purchasing decisions.

Rodney Sampson and the Intellect Media Group have a proven track record of translating corporations’ core values into messages that tap the full potential of the multibillion-dollar Christian and African American markets. As a businessman, a visionary thinker, and a marketing economist, Sampson can lead the faith-based Christian community to the products, resources, and marketplace of America’s leading corporations.

Let’s Explore the Trillion Dollar Universe

We would like to assist you with your company’s expansion into the faith and family market. After completing the following information, you get a FREE download of the University of Georgia white paper, “The Multicultural Economy 2005: America’s Minority Buying Power.”You can also download two issues of the World Christian Times that feature coverage of the Trillion Dollar Universe.

Name: *
Email: *
Company/Organization:
Title:
Telephone:
City:
State: *
Zip: *
Country:
Please select the market in which you are interested:
Please describe your company’s or project’s annual advertising and marketing budget:
Please select the primary advisory or activation service in which you’re interested:

Please identify your industry:
Comments:

* Denotes required fields.

Your Corporate Blueprint for Success

After working with a corporation to design a blueprint for success, Sampson brings the considerable resources of the Intellect Media Group to the project:

Development and execution of a customized campaign specific to the faith and family markets

Activation of your advertising initiatives via an end to end network of marketing points that illuminate throughout the faith and family markets

Media planning, negotiating and advertising targeting the faith and family markets

Event and media sponsorship management and activation, to create relational brand equity, capture market share and equate a brand with positive feelings – not simply products

Unique grassroots strategies, such as street team distribution, search engine marketing, live event marketing, event marketing at target events, to penetrate the faith and family market and grow customer loyalty.

Outbound marketing strategies, such as telemarketing and direct mail marketing, utilizing specialized marketing databases.

Creation of a corporate advertorial (8, 16, or 32 pages) of The World Christian Times, with customized design and distribution to your determined faith and family marketplace in the US, Europe & Africa.

Ultimately, our efforts capture the 53% of African Americans that inevitably influence the remaining 47%.

Sampson and the Intellect Media Group have worked with over 100 clients in virtually every industry, providing a comprehensive array of strategic advisory and activation services to companies seeking to secure a foothold among Christian consumers.

Sampson and his team participated in the highly acclaimed grassroots marketing campaign for Mel Gibson’s “The Passion of the Christ,” during which they utilized strategies ranging from organizing faith-based events to an extensive media campaign targeting the African American market. More recently, Sampson endorsed the global theatrical release of Disney and Walden Media’s “The Chronicles of Narnia: The Lion, The Witch and The Wardrobe” via a Leadership Resource DVD that was distributed to 300,000 churches throughout the United States. He also integrated The Home Depot’s leadership and brand into values-based leadership events that were simulcast throughout the United States, Africa, and Europe, and published a special supplement to The World Christian Times on behalf of Chick-fil-A.

Rodney Sampson’s premise is straightforward: the same “faith and family market” that has been voraciously consuming Christian-based and family-friendly entertainment will become loyal customers of brands and products that demonstrably support the core values of their Christian customers

*Name:

*Email:

*State:

*Zip:

*Required

Case Study #1
Home Depot

Integrated Home Depot’s leadership and brand into value based leadership events that were simulcast throughout the USA, Africa & Europe.

Read the Case Study

Disney and Walden Media

Case Study #2
Disney

Endorsed global theatrical release on Leadership Resource DVD distributed to 300,000+ churches throughout the United States.

Read the Case Study

Case Study #3
Mel Gibson's ICON Productions:

Executed the highly-acclaimed grass roots marketing campaign, including screenings, promotional materials, events, publicity, group sales, pre-sales, and an extensive Internet campaign.

Read the Case Study